Abstract
There is a clear need for reducing the environmental impact of fashion clothing. This paper argues that wedding dresses are a key topic for exploration due to their notable environmental impact. Currently there is very little understanding of how brides-to-be choose their wedding dress, and our research aims to close this gap by researching how, when, and why brides-to-be might engage with the sharing economy to acquire a second-hand wedding dress. Encouraging re-distribution of wedding dresses can make a significant contribution to lessening their negative environmental impact over time.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the British Academy of Management |
| Place of Publication | Manchester |
| Publication status | Published - 31 Aug 2022 |
| Event | British Academy of Management Conference 2022: Reimagining business and management as a force for good - University of Manchester, Manchester, United Kingdom Duration: 31 Aug 2022 → 2 Sept 2022 |
Conference
| Conference | British Academy of Management Conference 2022 |
|---|---|
| Abbreviated title | BAM2022 |
| Country/Territory | United Kingdom |
| City | Manchester |
| Period | 31/08/22 → 2/09/22 |
Keywords
- sharing economy
- wedding dress
- second hand clothing
- sustainability
