ZMET study: Brides’ thoughts on second-hand wedding dresses and the sharing economy

Lauren Josie Thomas, Charles Hancock, Rosy Bordman

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Abstract

There is a clear need for reducing the environmental impact of fashion clothing. This paper argues that wedding dresses are a key topic for exploration due to their notable environmental impact. Currently there is very little understanding of how brides-to-be choose their wedding dress, and our research aims to close this gap by researching how, when, and why brides-to-be might engage with the sharing economy to acquire a second-hand wedding dress. Encouraging re-distribution of wedding dresses can make a significant contribution to lessening their negative environmental impact over time.
Original languageEnglish
Title of host publicationProceedings of the British Academy of Management
Place of PublicationManchester
Publication statusPublished - 31 Aug 2022
EventBritish Academy of Management Conference 2022: Reimagining business and management as a force for good - University of Manchester, Manchester, United Kingdom
Duration: 31 Aug 20222 Sep 2022

Conference

ConferenceBritish Academy of Management Conference 2022
Abbreviated titleBAM2022
Country/TerritoryUnited Kingdom
CityManchester
Period31/08/222/09/22

Keywords

  • sharing economy
  • wedding dress
  • second hand clothing
  • sustainability

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