Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons learned from Levi’s ‘Go Forth Braddock’ Campaign

Anthony Samuel; Daniel Taylor; Gareth White

Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons learned from Levi’s ‘Go Forth Braddock’ Campaign

Anthony Samuel, Daniel Taylor, Gareth White

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	Brands that do Good - University of Bradford's School of Management, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016

Conference

Conference	Brands that do Good
Country/Territory	United Kingdom
City	Bradford
Period	27/04/16 → 29/04/16

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@conference{ba2cb73b56914f888b2234ee4ec09c17,

title = "Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons learned from Levi{\textquoteright}s {\textquoteleft}Go Forth Braddock{\textquoteright} Campaign",

author = "Anthony Samuel and Daniel Taylor and Gareth White",

year = "2016",

language = "English",

note = "Brands that do Good ; Conference date: 27-04-2016 Through 29-04-2016",

}