Unleashing Sustainable Development and Adopting Green Entrepreneurship Practices

As ever more consumers today are concerned about the global impact of their purchases, “green-washing” has mushroomed as a wider phenomenon. This type of thing not only misdirects people but also belittles the real requires coming to environmental sustainability. There are laws and regulations in place to protect the rights of consumers, as well as ensure market transparency. It shows that the battle against greenwashing demands collaboration on the part of all stakeholders, from policy-makers to companies and civil society organisations. The necessity of media campaigns, third-party certifications and industry-level sustainability standards in terms of transparency/accountability are hereby reaffirmed. In this chapter I am interested in the strategy that depends on a certain amount of legal reform with respect to green washing occurring by focusing on consumer protection law, through a judicial enforcement lens.