Understanding the International Retail Divestment Process

Anne Marie Doherty, N Alexander, B Quinn, P Cairns

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This paper focuses on the international retail divestment process. Using a qualitative methodological approach the paper presents findings that facilitate a stage‐by‐stage consideration of the process. Interviews with current and ex‐employees, all senior managers, provide insights into the most important considerations, decisions and outcomes at different stages in the divestment process. By using this approach it has been possible to build up a complete picture of the process and has avoided an emphasis being placed on only one stage of divestment activity.
    Original languageEnglish
    Pages (from-to)111 - 128
    Number of pages17
    JournalJournal of Strategic Marketing
    Volume16
    Issue number2
    DOIs
    Publication statusPublished - 1 Jan 2008

    Keywords

    • divestment process
    • retail
    • case study

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