| Original language | English |
|---|---|
| Publication status | Accepted/In press - 14 Apr 2026 |
| Event | 2026 Academy of Marketing Conference: Breaking Boundaries - Unlocking Potential - Etihad Stadium, Manchester, United Kingdom Duration: 7 Jun 2026 → 9 Jun 2026 |
Conference
| Conference | 2026 Academy of Marketing Conference |
|---|---|
| Abbreviated title | AM2026 |
| Country/Territory | United Kingdom |
| City | Manchester |
| Period | 7/06/26 → 9/06/26 |
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