Towards a typology of Virtuous Marketing: applying marketing principles and practices to community development work

Heather Skinner

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	N/A
Publication status	Published - 1 Jul 2004
Event	Academy of Marketing 2004 - Univeristy of Gloucestershire Duration: 1 Jul 2004 → 2 Jul 2004

Conference	Academy of Marketing 2004
Period	1/07/04 → 2/07/04

Keywords

@inproceedings{21e38a7cd351401ab61a9f85c8347793,

title = "Towards a typology of Virtuous Marketing: applying marketing principles and practices to community development work",

keywords = "marketing ethics, community development",

author = "Heather Skinner",

year = "2004",

month = jul,

day = "1",

language = "English",

booktitle = "N/A",

note = " Academy of Marketing 2004 ; Conference date: 01-07-2004 Through 02-07-2004",

}