The use of a Narrative methodology in small firm research

Jonathan Deacon, Elizabeth Parkes

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Edward Elgar Handbook on Entrepreneurship and Marketing
Editors	Ian Fillis, Nicholas Telford
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing Ltd.
Publication status	Published - Jun 2018

Name	Elgar Handbooks
Publisher	Edward Elgar

Keywords

The Name and a Dress: a co-constructed narrative of the importance of place of origin in consumer perception
Parkes, E., Khair, N. & Deacon, J., 21 Apr 2017.
Research output: Contribution to conference › Paper › peer-review

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title = "The use of a Narrative methodology in small firm research",

keywords = "Marketing, Entrepreneurship,",

author = "Jonathan Deacon and Elizabeth Parkes",

year = "2018",

month = jun,

language = "English",

series = "Elgar Handbooks ",

publisher = "Edward Elgar Publishing Ltd.",

editor = "Ian Fillis and Nicholas Telford",

booktitle = "Edward Elgar Handbook on Entrepreneurship and Marketing",

address = "United Kingdom",

}