The Relevance of Service Dominant Logic in the Context of Private Banking/Wealth Management

Anne Marie Doherty, S Gibson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	N/A
Publication status	Published - 27 Sept 2010
Event	18th International Colloquium on Relationship Marketing - Henley Business School, University of Reading Duration: 27 Sept 2010 → 30 Sept 2010

Conference	18th International Colloquium on Relationship Marketing
Period	27/09/10 → 30/09/10

Keywords

@inproceedings{449631af37b74191b26cd2caa45a952d,

title = "The Relevance of Service Dominant Logic in the Context of Private Banking/Wealth Management",

keywords = "service dominant logic, relationships, private banking and wealth management",

author = "Doherty, {Anne Marie} and S Gibson",

year = "2010",

month = sep,

day = "27",

language = "English",

booktitle = "N/A",

note = " 18th International Colloquium on Relationship Marketing ; Conference date: 27-09-2010 Through 30-09-2010",

}

TY - GEN

T1 - The Relevance of Service Dominant Logic in the Context of Private Banking/Wealth Management

AU - Doherty, Anne Marie

AU - Gibson, S

PY - 2010/9/27

Y1 - 2010/9/27

KW - service dominant logic

KW - relationships

KW - private banking and wealth management

M3 - Conference contribution

BT - N/A

T2 - 18th International Colloquium on Relationship Marketing

Y2 - 27 September 2010 through 30 September 2010

ER -