Abstract
This paper uses a case study of electric vehicle sharing schemes (EVSS) in Chinese cities to
demonstrate their use of marketing techniques to promote vehicle sharing and contribute to the
transition towards more sustainable mobility. Owners, Marketing Directors and MDs of ten EVSS
businesses were interviewed along with a range of key policy and related-business stakeholders. The
findings demonstrate the innovative use of informational incentives and the shift of the market
towards being informationally driven.
| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference 2024 Paper Proceedings |
| Publisher | Academy of Marketing |
| Pages | 296-297 |
| ISBN (Electronic) | 978-1-3999-9060-8 |
| Publication status | Published - Jul 2024 |
| Event | Academy of Marketing 2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff Business School, Cardiff University, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/ |
Conference
| Conference | Academy of Marketing 2024 |
|---|---|
| Abbreviated title | AM2024 |
| Country/Territory | United Kingdom |
| City | Cardiff |
| Period | 1/07/24 → 4/07/24 |
| Internet address |
