The Impact of Gender on Children’s Design Preferences

Gloria Moss; Gabor Horvath; Eszter Vass

The Impact of Gender on Children’s Design Preferences

Gloria Moss, Gabor Horvath, Eszter Vass

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Design has a vital role to play in the Marketing Mix and can shape a person’s overall reaction to a product including its pricing. Designers, for their part, are key cultural intermediaries between the product or services and the consumer but empirical research testing children’s preferences for products, segmented by gender, shows that the value placed on designs by children can vary widely. This paper will help designers and marketers perceive the strength of an interactionist rather than universalist approach to design, permitting an understanding of how others negotiate meanings.

Original language	English
Title of host publication	Conference Proceedings of the Design Management Academy
Subtitle of host publication	Research Perspectives on Creative Intersections
Editors	Erik Bohemia, Cees de Bont, Lisbeth Svengren Holm
Pages	869-887
Volume	3
ISBN (Electronic)	978-1-912294-13-8
Publication status	Published - 8 Jun 2017
Event	Design Management Academy Conference 2017: Research Perspectives on Creative Intersections - , Hong Kong Duration: 7 Jun 2017 → 9 Jun 2017

Conference

Conference	Design Management Academy Conference 2017
Abbreviated title	DAMA2017
Country/Territory	Hong Kong
Period	7/06/17 → 9/06/17

Keywords

gender
children
preferences
design

Access to Document

https://designinnovationmanagement.com/dma2017/Licence: CC BY-NC-SA

Cite this

@inproceedings{f1f656b50d844fa19343b31e85ca9767,

title = "The Impact of Gender on Children{\textquoteright}s Design Preferences",

abstract = "Design has a vital role to play in the Marketing Mix and can shape a person{\textquoteright}s overall reaction to a product including its pricing. Designers, for their part, are key cultural intermediaries between the product or services and the consumer but empirical research testing children{\textquoteright}s preferences for products, segmented by gender, shows that the value placed on designs by children can vary widely. This paper will help designers and marketers perceive the strength of an interactionist rather than universalist approach to design, permitting an understanding of how others negotiate meanings.",

keywords = "gender, children, preferences, design",

author = "Gloria Moss and Gabor Horvath and Eszter Vass",

year = "2017",

month = jun,

day = "8",

language = "English",

volume = "3",

pages = "869--887",

editor = "Erik Bohemia and {de Bont}, Cees and Holm, {Lisbeth Svengren}",

booktitle = "Conference Proceedings of the Design Management Academy",

note = "Design Management Academy Conference 2017 : Research Perspectives on Creative Intersections , DAMA2017 ; Conference date: 07-06-2017 Through 09-06-2017",

}

Moss, G, Horvath, G & Vass, E 2017, The Impact of Gender on Children’s Design Preferences. in E Bohemia, C de Bont & LS Holm (eds), Conference Proceedings of the Design Management Academy : Research Perspectives on Creative Intersections . vol. 3, pp. 869-887, Design Management Academy Conference 2017, Hong Kong, 7/06/17. <https://designinnovationmanagement.com/dma2017/>

The Impact of Gender on Children’s Design Preferences. / Moss, Gloria; Horvath, Gabor; Vass, Eszter.
Conference Proceedings of the Design Management Academy : Research Perspectives on Creative Intersections . ed. / Erik Bohemia; Cees de Bont; Lisbeth Svengren Holm. Vol. 3 2017. p. 869-887.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The Impact of Gender on Children’s Design Preferences

AU - Moss, Gloria

AU - Horvath, Gabor

AU - Vass, Eszter

PY - 2017/6/8

Y1 - 2017/6/8

N2 - Design has a vital role to play in the Marketing Mix and can shape a person’s overall reaction to a product including its pricing. Designers, for their part, are key cultural intermediaries between the product or services and the consumer but empirical research testing children’s preferences for products, segmented by gender, shows that the value placed on designs by children can vary widely. This paper will help designers and marketers perceive the strength of an interactionist rather than universalist approach to design, permitting an understanding of how others negotiate meanings.

AB - Design has a vital role to play in the Marketing Mix and can shape a person’s overall reaction to a product including its pricing. Designers, for their part, are key cultural intermediaries between the product or services and the consumer but empirical research testing children’s preferences for products, segmented by gender, shows that the value placed on designs by children can vary widely. This paper will help designers and marketers perceive the strength of an interactionist rather than universalist approach to design, permitting an understanding of how others negotiate meanings.

KW - gender

KW - children

KW - preferences

KW - design

M3 - Conference contribution

VL - 3

SP - 869

EP - 887

BT - Conference Proceedings of the Design Management Academy

A2 - Bohemia, Erik

A2 - de Bont, Cees

A2 - Holm, Lisbeth Svengren

T2 - Design Management Academy Conference 2017

Y2 - 7 June 2017 through 9 June 2017

ER -

The Impact of Gender on Children’s Design Preferences

Abstract

Conference

Keywords

Access to Document

Fingerprint

Cite this