The Emergence and Development of Place Marketing's Confused Identity

Heather Skinner

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationN/A
    Number of pages1
    Publication statusPublished - 1 Jan 2008
    Event Proceedings of the Academy of Marketing - Location unknown - please update
    Duration: 1 Jan 20081 Jan 2008

    Conference

    Conference Proceedings of the Academy of Marketing
    Period1/01/081/01/08

    Keywords

    • confused identity

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