The emphasis of modern chemistry is to satisfy the needs of consumers by using methods that are sustainable and economical. Using a 1% AuPd/Mg(OH)2 catalyst in the presence of NaOH and under specific reaction conditions furfural; a platform chemical formed from lignocellulosic biomass, can be selectively oxidised to furoic acid, and the catalyst displays promising reusability for this reaction. The mechanism of this conversion is complex with multiple competing pathways possible. The experimental conditions and AuPd metal ratio can be fine-tuned to provide enhanced control of the reaction selectivity. Activation energies were derived for the homogeneous Cannizzaro pathway and the catalytic oxidation of furfural using the initial rates methodology. This work highlights the potential of using a heterogeneous catalyst for the oxidation of furfural to furoic acid that has potential for commercial application.