Tell me about it! The use of a co-constructed, auto-ethnographic storytelling methodology to provide enhanced insight into the consumer's purchasing experience

    Research output: Contribution to conferencePaperpeer-review

    Fingerprint

    Dive into the research topics of 'Tell me about it! The use of a co-constructed, auto-ethnographic storytelling methodology to provide enhanced insight into the consumer's purchasing experience'. Together they form a unique fingerprint.

    Social Sciences