Abstract
Purpose – This paper aims to demonstrate that creativity can be taught to business students.
Design/methodology/approach – This paper contains a Likert scoring study on the results of introducing a specific module on Creativity at the University of Glamorgan in Wales.
Findings – The result of this experiment suggests that teaching creativity to business students is possible based on such foundations, as measured by student responses and some more 'objective' tests.
Research limitations/implications – There is no control group for this 'experiment.' This should not detract, however, from the evidence presented here that there is something of practical use in business education.
Design/methodology/approach – This paper contains a Likert scoring study on the results of introducing a specific module on Creativity at the University of Glamorgan in Wales.
Findings – The result of this experiment suggests that teaching creativity to business students is possible based on such foundations, as measured by student responses and some more 'objective' tests.
Research limitations/implications – There is no control group for this 'experiment.' This should not detract, however, from the evidence presented here that there is something of practical use in business education.
| Original language | English |
|---|---|
| Publication status | Published - 14 Sep 2011 |
| Event | 12th European Conference on Creativity and Innovation (2011) - University of the Algarve-Faro, Faro, Portugal Duration: 14 Sep 2011 → 17 Sep 2011 |
Conference
| Conference | 12th European Conference on Creativity and Innovation (2011) |
|---|---|
| Abbreviated title | ECCIXII |
| Country/Territory | Portugal |
| City | Faro |
| Period | 14/09/11 → 17/09/11 |