Teaching Creativity

    Research output: Contribution to conferencePaperpeer-review

    Abstract

    Purpose – This paper aims to demonstrate that creativity can be taught to business students.
    Design/methodology/approach – This paper contains a Likert scoring study on the results of introducing a specific module on Creativity at the University of Glamorgan in Wales.
    Findings – The result of this experiment suggests that teaching creativity to business students is possible based on such foundations, as measured by student responses and some more 'objective' tests.
    Research limitations/implications – There is no control group for this 'experiment.' This should not detract, however, from the evidence presented here that there is something of practical use in business education.
    Original languageEnglish
    Publication statusPublished - 14 Sep 2011
    Event12th European Conference on Creativity and Innovation (2011) - University of the Algarve-Faro, Faro, Portugal
    Duration: 14 Sep 201117 Sep 2011

    Conference

    Conference12th European Conference on Creativity and Innovation (2011)
    Abbreviated titleECCIXII
    Country/TerritoryPortugal
    CityFaro
    Period14/09/1117/09/11

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