Teaching Creativity

    Research output: Contribution to conferencePaperpeer-review


    Purpose – This paper aims to demonstrate that creativity can be taught to business students.
    Design/methodology/approach – This paper contains a Likert scoring study on the results of introducing a specific module on Creativity at the University of Glamorgan in Wales.
    Findings – The result of this experiment suggests that teaching creativity to business students is possible based on such foundations, as measured by student responses and some more 'objective' tests.
    Research limitations/implications – There is no control group for this 'experiment.' This should not detract, however, from the evidence presented here that there is something of practical use in business education.
    Original languageEnglish
    Publication statusPublished - 14 Sept 2011
    Event12th European Conference on Creativity and Innovation (2011) - University of the Algarve-Faro, Faro, Portugal
    Duration: 14 Sept 201117 Sept 2011


    Conference12th European Conference on Creativity and Innovation (2011)
    Abbreviated titleECCIXII


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