Small Firm Contextual Marketing Approaches at the Interface with Entrepreneurship

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - 8 Jul 2013
Event	Marketing Relevance: Academy of Marketing - University of South Wales, Cardiff, United Kingdom Duration: 8 Jul 2013 → 11 Jul 2013 http://dx.doi.org/10.1080/0267257X.2014.933523

Keywords

@conference{55c6aff208bb46ac9c2f772ea245e463,

title = "Small Firm Contextual Marketing Approaches at the Interface with Entrepreneurship",

keywords = "marketing, Entrepreneurial Marketing, Contextual Marketing",

author = "Jacqueline Harris and Jonathan Deacon",

year = "2013",

month = jul,

day = "8",

language = "English",

note = "Marketing Relevance : Academy of Marketing, AM Conference 2013 ; Conference date: 08-07-2013 Through 11-07-2013",

url = "http://dx.doi.org/10.1080/0267257X.2014.933523",

}