Abstract
This research aims to establish a comprehensive and validated model of backer motivations in crowdfunding, serving as a foundational framework for future studies in this domain. Leveraging the Self-Determination Theory to categorize crowdfunding backer motivations into intrinsic and extrinsic categories, our study seeks to unveil disparities in the impact of intrinsic and extrinsic motivation on crowdfunding. Furthermore, it endeavors to identify the primary motivating factor that drives individuals to contribute to crowdfunding projects. Based on the data collected from Vietnam, this research has the potential to offer valuable guidance to both scholars and crowdfunding practitioners, particularly for the emerging markets.
Original language | English |
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Title of host publication | Proceedings of the 29th UK Academy for Information Systems (UKAIS) International Conference |
Publisher | UK Academy for Information Systems (UKAIS) |
Number of pages | 12 |
ISBN (Electronic) | 978-1-7390875-1-7 |
Publication status | Published - Apr 2024 |
Event | UK Academy for Information Systems International Conference - University of Kent, Kent, United Kingdom Duration: 25 Apr 2024 → 26 Apr 2024 Conference number: 29th |
Conference
Conference | UK Academy for Information Systems International Conference |
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Abbreviated title | UKAIS |
Country/Territory | United Kingdom |
City | Kent |
Period | 25/04/24 → 26/04/24 |
Keywords
- crowdfunding
- intrinsic motivation
- extrinsic motivation
- self-determination theory
- emerging markets