Radical Marketing:  a metamodernist perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2016
Place of Publication	Newcastle
Publisher	Academy of Marketing
Publication status	Published - 2016
Event	Academy of Marketing conference 2016: Radical Marketing - Northumbria University, Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016

Conference	Academy of Marketing conference 2016
Abbreviated title	AoM 2016
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16

Keywords

@inproceedings{5181c955f0fe4db4b3f3a30a00ab2bd3,

title = "Radical Marketing: a metamodernist perspective",

keywords = "Metamodernism , entrepreneurial marketing ",

author = "Jacqueline Harris and Jonathan Deacon",

year = "2016",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Conference 2016",

publisher = "Academy of Marketing",

note = "Academy of Marketing conference 2016 : Radical Marketing, AoM 2016 ; Conference date: 04-07-2016 Through 07-07-2016",

}