Radical Marketing: a metamodernist perspective

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference 2016
    Place of PublicationNewcastle
    PublisherAcademy of Marketing
    Publication statusPublished - 2016
    EventAcademy of Marketing conference 2016: Radical Marketing - Northumbria University, Newcastle, United Kingdom
    Duration: 4 Jul 20167 Jul 2016

    Conference

    ConferenceAcademy of Marketing conference 2016
    Abbreviated titleAoM 2016
    Country/TerritoryUnited Kingdom
    CityNewcastle
    Period4/07/167/07/16

    Keywords

    • Metamodernism
    • entrepreneurial marketing

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