Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2016
Place of PublicationNewcastle
PublisherAcademy of Marketing
Publication statusPublished - 2016
EventAcademy of Marketing conference 2016: Radical Marketing - Northumbria University, Newcastle, United Kingdom
Duration: 4 Jul 20167 Jul 2016

Conference

ConferenceAcademy of Marketing conference 2016
Abbreviated titleAoM 2016
CountryUnited Kingdom
CityNewcastle
Period4/07/167/07/16

    Research areas

  • Metamodernism , entrepreneurial marketing

ID: 1548145