Pushing the right buttons? A critical exploration into the effects of social media as an innovative e-entrepreneurship method of recruitment for enterprises

Anthony Lewis*, Brychan Thomas, Gwenllian Marged Sanders

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    1 Citation (Scopus)

    Abstract

    This paper explores effects and issues associated with Social Media and Recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting appropriate employees for enterprises from a multi stakeholder perspective. Human Resources Management professionals have been using different methods of Social Media in their recruitment strategies with varying degrees of success. By examining social media and its effect this can support the development of a more effective Human Resources Recruitment strategy. Additionally increased communication channels might enable the development of a more positive internal enterprise culture. The research was conducted using both primary and secondary data. Professionals, recruiters and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This paper provides a framework that can be used by enterprises in order to create their own Social Media recruitment cycle.

    Original languageEnglish
    Title of host publicationDigital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
    PublisherIGI Global
    Pages1238-1259
    Number of pages22
    Volume3
    ISBN (Electronic)9781466661158
    ISBN (Print)1466661143, 9781466661141
    DOIs
    Publication statusPublished - 30 Jun 2014

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