@article{9aec6b1c1f0c420aa5278da17385fe11,
title = "Promoting Public Service?: Branding, Place and BBC Cymru Wales' Idents, Promos and Trailers",
keywords = "Welsh Television, BBC Cymru, Branding, Promotional Trailers, television industry",
author = "Steve Blandford and Ruth McElroy",
year = "2011",
month = dec,
day = "1",
doi = "10.3366/jbctv.2011.0046",
language = "English",
volume = "8",
pages = "392--410",
journal = "Journal of British Cinema and Television",
issn = "1743-4521",
publisher = "Edinburgh University Press",
number = "3",
}