Professional selves:  Product meaning and consumer self-image congruence within female Chinese wine consumption

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	China Marketing International Conference 2014 - Wuhan, China Duration: 11 Jul 2014 → 14 Jul 2014

Conference	China Marketing International Conference 2014
Abbreviated title	CMIC2014
Country/Territory	China
City	Wuhan
Period	11/07/14 → 14/07/14

Cite this

@conference{ba613764aaca4d0b933b21e55c8f7cef,

title = "Professional selves: Product meaning and consumer self-image congruence within female Chinese wine consumption",

author = "Xiaoling Hu and Sofia Christidi",

year = "2014",

language = "English",

note = "China Marketing International Conference 2014, CMIC2014 ; Conference date: 11-07-2014 Through 14-07-2014",

}