Abstract
Purpose of the Paper – To contemporise the cognitive mobilisation model by introducing concepts of place to advance the significance of the model in the context of political participation.
Theoretical background – Based on the cognitive mobilisation model this paper draw upon literature from political marketing, geography, citizenship and education.
Design/Methodology/Approach – This paper presents new conceptual renderings of the cognitive mobilisation model synergising academic thought from four schools, political marketing, geography and citizenship.
Findings – This paper finds that ‘place matters’, playing a pivotal role in understanding political engagement. It presents a re-conceptualisation of the cognitive mobilisation model that considers the importance of place, augmenting its practical value to political marketers.
Originality/Value/Contribution of Paper - What is new in the paper? What is the value of the paper and to whom?- This paper outlines the need for political marketing to develop understandings of a globalised place in influencing political participation. It presents a revised conceptual framework which contemporises the cognitive mobilisation model. Viewed through the lens of place this model offers political marketers an emerging insight into the continued decline in political participation, and asks them to consider the shift from local to global places when developing political marketing strategies.
Theoretical background – Based on the cognitive mobilisation model this paper draw upon literature from political marketing, geography, citizenship and education.
Design/Methodology/Approach – This paper presents new conceptual renderings of the cognitive mobilisation model synergising academic thought from four schools, political marketing, geography and citizenship.
Findings – This paper finds that ‘place matters’, playing a pivotal role in understanding political engagement. It presents a re-conceptualisation of the cognitive mobilisation model that considers the importance of place, augmenting its practical value to political marketers.
Originality/Value/Contribution of Paper - What is new in the paper? What is the value of the paper and to whom?- This paper outlines the need for political marketing to develop understandings of a globalised place in influencing political participation. It presents a revised conceptual framework which contemporises the cognitive mobilisation model. Viewed through the lens of place this model offers political marketers an emerging insight into the continued decline in political participation, and asks them to consider the shift from local to global places when developing political marketing strategies.
| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2014 |
| Event | Academy of Marketing Conference 2014: Marketing Dimensions: People, places and spaces - Bournemouth University, Bournemouth, United Kingdom Duration: 7 Jul 2014 → 10 Jul 2014 |
Conference
| Conference | Academy of Marketing Conference 2014 |
|---|---|
| Country/Territory | United Kingdom |
| City | Bournemouth |
| Period | 7/07/14 → 10/07/14 |