OMG I Love Common Culture !!!!

Mark Durden (Photographer), Ian Brown (Photographer), David Campbell (Photographer)

Research output: Non-textual formExhibition


This exhibition at Die Raum gallery space (March 1 to April 19 2020) was made in response to an American internet celebrity who in order to capitalize on the intimate relationship he had built with his online followers, had trademarked the name ‘Common Culture’ to brand, promote and sell a range of products. By turning the gallery into our own Common Culture shop, with logo, weblink and an accumulation of graphic stickers based on the online posts of the celebrity’s fan base, the exhibition involved a parodic mimicry of the internet celebrity’s commodification of himself and his products. It explored how the aesthetics, interactions and transactional intimacy built by internet personalities are ruthlessly deployed to convert followers into consumers.
Original languageEnglish
Media of outputDVD
Publication statusPublished - 1 Mar 2020
EventOMG I Love Common Culture !!!! - Die Raum, Berlin, Germany
Duration: 1 Mar 202019 Apr 2020


Dive into the research topics of 'OMG I Love Common Culture !!!!'. Together they form a unique fingerprint.

Cite this