This exhibition at Die Raum gallery space (March 1 to April 19 2020) was made in response to an American internet celebrity who in order to capitalize on the intimate relationship he had built with his online followers, had trademarked the name ‘Common Culture’ to brand, promote and sell a range of products. By turning the gallery into our own Common Culture shop, with logo, weblink and an accumulation of graphic stickers based on the online posts of the celebrity’s fan base, the exhibition involved a parodic mimicry of the internet celebrity’s commodification of himself and his products. It explored how the aesthetics, interactions and transactional intimacy built by internet personalities are ruthlessly deployed to convert followers into consumers.
|Media of output||DVD|
|Publication status||Published - 1 Mar 2020|
|Event||OMG I Love Common Culture !!!! - Die Raum, Berlin, Germany|
Duration: 1 Mar 2020 → 19 Apr 2020