Older consumers: understanding sizing, body shapes and requirements of apparel for this niche

Jane McCann

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    The author discusses clothing design for active ageing where a major concern is the changing size and shape of the older body. There is little design direction, or time and incentive, for product development teams to consider this emerging, unfamiliar market. Co-design led research indicates that older wearers wish for garment ranges, with fewer products, in less transient styling, with more consistency in sizing, with emphasis on age appropriate fit. In providing styling direction, the author aims to contribute to improving the image of ageing through clothing that is comfortable and flattering to the rapidly growing older market sector.

    Original languageEnglish
    Title of host publicationDesigning Apparel for Consumers
    Subtitle of host publication The Impact of Body Shape and Size
    EditorsMarie-Eve Faust, Serge Carrier
    PublisherWoodhead Publishing Ltd
    Pages132-152
    ISBN (Electronic)978-1-78242-215-0
    ISBN (Print)978-1-78242-210-5
    DOIs
    Publication statusPublished - 16 Jul 2014

    Publication series

    NameWoodhead Publishing Series in Textiles
    PublisherWoodhead Publishing
    ISSN (Print)2042-0803
    ISSN (Electronic)2042-0811

    Keywords

    • age appropriate fit
    • older body
    • active ageing
    • design
    • older market sector

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