Marketing Textbooks: Not Worth the Paper They're Written on?

Heather Skinner, Robin Croft, L Kennedy

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	N/A
Publication status	E-pub ahead of print - 1 Jan 2009
Event	Academy of Marketing Conference 2009 - Leeds Duration: 7 Jul 2009 → 7 Jul 2009

Conference	Academy of Marketing Conference 2009
Period	7/07/09 → 7/07/09

Keywords

@inproceedings{ad1554e8f0594286aa9461edef4a9a6b,

title = "Marketing Textbooks: Not Worth the Paper They're Written on?",

keywords = "marketing textbooks",

author = "Heather Skinner and Robin Croft and L Kennedy",

year = "2009",

month = jan,

day = "1",

language = "English",

booktitle = "N/A",

note = " Academy of Marketing Conference 2009 ; Conference date: 07-07-2009 Through 07-07-2009",

}