Marketing in context - the marketing authenticity of  owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers

Jacqueline Harris; Jonathan Deacon

Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Australian Graduate School of Entrepreneurship
Subtitle of host publication	Regional Frontiers of Enterpreneurship Research
Editors	Janice Langan-Fox
Place of Publication	Melborne, Australia
Publisher	Swinburne University of Technology
ISBN (Electronic)	ISBN 978-0-9803328-6-5 (CD-ROM)
ISBN (Print)	978-0-9803328-7-2
Publication status	Published - Jan 2011
Event	International AGSE Entrepreneurship Research Exchange: Regional Frontiers of Entrepreneurship Research - Swindburne University of Technology, Melbourne, Australia Duration: 2 Feb 2010 → 5 Feb 2010 Conference number: 7 http://acereconference.com/2010-2/

Conference

Conference	International AGSE Entrepreneurship Research Exchange
Abbreviated title	AGSE IRER
Country/Territory	Australia
City	Melbourne
Period	2/02/10 → 5/02/10
Internet address	http://acereconference.com/2010-2/

Keywords

Entrepreneurship

Access to Document

http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2010/

Cite this

Harris, J., & Deacon, J. (2011). Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers. In J. Langan-Fox (Ed.), Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research Swinburne University of Technology. http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2010/

Harris, Jacqueline ; Deacon, Jonathan. / Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms : Case evidence from Welsh (UK) SME food and drink producers. Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research. editor / Janice Langan-Fox. Melborne, Australia : Swinburne University of Technology, 2011.

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Harris, J & Deacon, J 2011, Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers. in J Langan-Fox (ed.), Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research. Swinburne University of Technology, Melborne, Australia, International AGSE Entrepreneurship Research Exchange, Melbourne, Australia, 2/02/10. <http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2010/>

Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers. / Harris, Jacqueline ; Deacon, Jonathan.
Australian Graduate School of Entrepreneurship: Regional Frontiers of Enterpreneurship Research. ed. / Janice Langan-Fox. Melborne, Australia: Swinburne University of Technology, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms

T2 - International AGSE Entrepreneurship Research Exchange

AU - Harris, Jacqueline

AU - Deacon, Jonathan

N1 - Conference code: 7

PY - 2011/1

Y1 - 2011/1

KW - Entrepreneurship

M3 - Conference contribution

SN - 978-0-9803328-7-2

BT - Australian Graduate School of Entrepreneurship

A2 - Langan-Fox, Janice

PB - Swinburne University of Technology

CY - Melborne, Australia

Y2 - 2 February 2010 through 5 February 2010

ER -