Marketing in context - the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAustralian Graduate School of Entrepreneurship
    Subtitle of host publicationRegional Frontiers of Enterpreneurship Research
    EditorsJanice Langan-Fox
    Place of PublicationMelborne, Australia
    PublisherSwinburne University of Technology
    ISBN (Electronic)ISBN 978-0-9803328-6-5 (CD-ROM)
    ISBN (Print)978-0-9803328-7-2
    Publication statusPublished - Jan 2011
    EventInternational AGSE Entrepreneurship Research Exchange: Regional Frontiers of Entrepreneurship Research - Swindburne University of Technology, Melbourne, Australia
    Duration: 2 Feb 20105 Feb 2010
    Conference number: 7


    ConferenceInternational AGSE Entrepreneurship Research Exchange
    Abbreviated titleAGSE IRER
    Internet address


    • Entrepreneurship

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