Market Creation as an Entrepreneurial Marketing Process

Jenny Darroch, Sussie Morish, Jonathan Deacon, Morgan Miles

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Entrepreneurial Marketing
Subtitle of host publication	Global Perspectives
Editors	Zubin Sethna, Rosalind Jones, Paul Harrigan
Publisher	Emerald Group Publishing Ltd.
Pages	179
Number of pages	197
ISBN (Print)	978-1781907863
Publication status	Published - 16 Jul 2013

Cite this

@inbook{45aab5dad77b4c8db0719077cee36f1e,

title = "Market Creation as an Entrepreneurial Marketing Process",

author = "Jenny Darroch and Sussie Morish and Jonathan Deacon and Morgan Miles",

year = "2013",

month = jul,

day = "16",

language = "English",

isbn = "978-1781907863 ",

pages = "179",

editor = "Zubin Sethna and Rosalind Jones and Harrigan, {Paul }",

booktitle = "Entrepreneurial Marketing",

publisher = "Emerald Group Publishing Ltd.",

address = "United Kingdom",

}