Mapping influence and power: an assessment and visualization conceptual model of civic and political participation in the UK

This research explores the concepts of influence and power in relation to civic and political participation in the UK. A conceptual framework of influence and power is proposed, comprised of three interrelated categorises of social psychological and marketing research - social influence, group influence and individual influence. This conceptual framework will allow the mapping of influence and power vis-à-vis civic and political participation, reflecting key changes in the marketing, social and political environment. The mapping of influence and power will accordingly provide useful insights for consumer researchers whilst facilitating the development of effective practical strategies designed to reverse the current trend of declining civic and political participation in the UK.