Looking to the future through Lookback (a remote audience research tool): Utilising technology in audience research

    Research output: Non-textual formWeb publication/site

    Abstract

    As the UK plunged into lockdown in March 2020, people working in higher education were forced, like many other industries, to drastically alter how they work. For many academic researchers the new social distancing rules has meant that face-to-face
    research was no longer viable. As a research team working on a collaborative project between industry and academia our original research plans came to a grinding halt when the new measures were announced. This piece aims to provide an overview of
    how the research design evolved in response to lockdown, looking specifically at the use of the software Lookback as a means to conduct meaningful remote audience research.
    Original languageEnglish
    Place of PublicationUK
    PublisherThe Culture Capital Exchange
    Media of outputOnline
    Publication statusPublished - 9 Jun 2020

    Keywords

    • audience research

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