Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT

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    Abstract

    A study of the marks awarded to students’ SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered.
    Original languageEnglish
    Title of host publicationN/A
    Number of pages16
    Publication statusPublished - 21 Sep 2009
    Event International Conference on Applied Business Research - Malta
    Duration: 21 Sep 200925 Sep 2009

    Conference

    Conference International Conference on Applied Business Research
    Period21/09/0925/09/09

    Keywords

    • swot
    • pedagogy
    • entrepreneurship
    • strategy

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