A study of the marks awarded to students’ SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered.
|Title of host publication||N/A|
|Number of pages||16|
|Publication status||Published - 21 Sep 2009|
|Event|| International Conference on Applied Business Research - Malta|
Duration: 21 Sep 2009 → 25 Sep 2009
|Conference||International Conference on Applied Business Research|
|Period||21/09/09 → 25/09/09|