Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT

Andre Clark

Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT

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Abstract

A study of the marks awarded to students’ SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered.

Original language	English
Title of host publication	N/A
Number of pages	16
Publication status	Published - 21 Sept 2009
Event	International Conference on Applied Business Research - Malta Duration: 21 Sept 2009 → 25 Sept 2009

Conference

Conference	International Conference on Applied Business Research
Period	21/09/09 → 25/09/09

Keywords

swot
pedagogy
entrepreneurship
strategy

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Clark learning to think like an entrepreneur 2009Accepted author manuscript, 515 KBLicence: CC BY-NC-ND

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title = "Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT",

abstract = "A study of the marks awarded to students{\textquoteright} SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered. ",

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AB - A study of the marks awarded to students’ SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered.

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Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT

Abstract

Conference

Keywords

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