Abstract
International retailing has grown phenomenally in recent years, and companies are no longer restricted to the geographical boundaries of the country from which they originate. International retailers permeate our everyday lives and international retailing is now established as an important and diverse academic subject area. International Retailing, reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way that it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace.
| Original language | English |
|---|---|
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Number of pages | 371 |
| ISBN (Print) | 9780199212828 |
| Publication status | Published - 1 Jan 2009 |
Keywords
- international retailing
- globalisation