International Retailer Country of Origin and Consumer Receptiveness

Anne Marie Doherty; M. Moore; N. Alexander; J. Carpenter

International Retailer Country of Origin and Consumer Receptiveness

Anne Marie Doherty, M. Moore, N. Alexander, J. Carpenter

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.

Original language	English
Title of host publication	N/A
Number of pages	5
Publication status	Published - 30 Sept 2009
Event	9th Triennial AMS/ACRA Retailing Conference - New Orleans, USA Duration: 30 Sept 2009 → 3 Oct 2009

Conference

Conference	9th Triennial AMS/ACRA Retailing Conference
Period	30/09/09 → 3/10/09

Keywords

country of origin
international retailing
consumer receptiveness

Cite this

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title = "International Retailer Country of Origin and Consumer Receptiveness",

abstract = "This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.",

keywords = "country of origin, international retailing, consumer receptiveness",

author = "Doherty, {Anne Marie} and M. Moore and N. Alexander and J. Carpenter",

year = "2009",

month = sep,

day = "30",

language = "English",

booktitle = "N/A",

note = " 9th Triennial AMS/ACRA Retailing Conference ; Conference date: 30-09-2009 Through 03-10-2009",

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TY - GEN

T1 - International Retailer Country of Origin and Consumer Receptiveness

AU - Doherty, Anne Marie

AU - Moore, M.

AU - Alexander, N.

AU - Carpenter, J.

PY - 2009/9/30

Y1 - 2009/9/30

N2 - This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.

AB - This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.

KW - country of origin

KW - international retailing

KW - consumer receptiveness

M3 - Conference contribution

BT - N/A

T2 - 9th Triennial AMS/ACRA Retailing Conference

Y2 - 30 September 2009 through 3 October 2009

ER -

International Retailer Country of Origin and Consumer Receptiveness

Abstract

Conference

Keywords

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Cite this