International Retailer Country of Origin and Consumer Receptiveness

Anne Marie Doherty, M. Moore, N. Alexander, J. Carpenter

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


    This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.
    Original languageEnglish
    Title of host publicationN/A
    Number of pages5
    Publication statusPublished - 30 Sept 2009
    Event 9th Triennial AMS/ACRA Retailing Conference - New Orleans, USA
    Duration: 30 Sept 20093 Oct 2009


    Conference 9th Triennial AMS/ACRA Retailing Conference


    • country of origin
    • international retailing
    • consumer receptiveness


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