@inproceedings{0b0c739d3a48400f9247ab8c346135d9,
title = "Information safety, corporate image, and intention to use online services: Evidence from travel industry in Vietnam",
abstract = "The decline in the physical office space for travel agencies in developed countries has been accompanied with increases in e-travel services offered online. A similar revolution can be expected in developing countries, such as Vietnam. But what will drive consumer action in these countries? While linkages between corporate image and information safety have been proposed to online buying intentions, the area has research gaps, which are investigated in this paper. We used a Technology Adoption based model with corporate image and information safety, and investigated e-travel services adoption among Vietnamese students. Our sample consists of 548 responses obtained from a survey conducted at a university in Vietnam. The results show that information safety, but interestingly not corporate image, links to e-travel services adoption. We discuss the reasons and propose future research opportunities in this area.",
keywords = "Corporate image, Information safety, Intention to use service, Vietnam",
author = "Dao, {Kien Trung} and Nguyen, {Thi Thanh Hai} and Tommi Tapanainen and Nguyen, {Hien Thanh} and Nguyen, {Ngoc Dat}",
note = "Publisher Copyright: {\textcopyright} 2017 AIS/ICIS Administrative Office. All Rights Reserved.; America's Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 ; Conference date: 10-08-2017 Through 12-08-2017",
year = "2017",
month = aug,
day = "10",
language = "English",
series = "AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation",
publisher = "Americas Conference on Information Systems",
booktitle = "AMCIS 2017 - America's Conference on Information Systems",
}