Information safety, corporate image, and intention to use online services: Evidence from travel industry in Vietnam

Kien Trung Dao, Thi Thanh Hai Nguyen, Tommi Tapanainen, Hien Thanh Nguyen, Ngoc Dat Nguyen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The decline in the physical office space for travel agencies in developed countries has been accompanied with increases in e-travel services offered online. A similar revolution can be expected in developing countries, such as Vietnam. But what will drive consumer action in these countries? While linkages between corporate image and information safety have been proposed to online buying intentions, the area has research gaps, which are investigated in this paper. We used a Technology Adoption based model with corporate image and information safety, and investigated e-travel services adoption among Vietnamese students. Our sample consists of 548 responses obtained from a survey conducted at a university in Vietnam. The results show that information safety, but interestingly not corporate image, links to e-travel services adoption. We discuss the reasons and propose future research opportunities in this area.

Original languageEnglish
Title of host publicationAMCIS 2017 - America's Conference on Information Systems
Subtitle of host publicationA Tradition of Innovation
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683142
Publication statusPublished - 10 Aug 2017
Externally publishedYes
EventAmerica's Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 - Boston, United States
Duration: 10 Aug 201712 Aug 2017

Publication series

NameAMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
Volume2017-August

Conference

ConferenceAmerica's Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
Country/TerritoryUnited States
CityBoston
Period10/08/1712/08/17

Keywords

  • Corporate image
  • Information safety
  • Intention to use service
  • Vietnam

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