Grounded Theory as a Macromarketing Methodology: Critical Insights from Researching the Marketing Dynamics of Fairtrade Towns

Anthony Samuel, Ken Peattie

    Research output: Contribution to journal › Article › peer-review

    Fingerprint

    Dive into the research topics of 'Grounded Theory as a Macromarketing Methodology: Critical Insights from Researching the Marketing Dynamics of Fairtrade Towns'. Together they form a unique fingerprint.

    Business & Economics