Green Supply Chain Management in Chinese Electronic Manufacturing Organisations: An analysis of senior managements’ perceptions

Green supply chain management has emerged as a key area of research interest. Recent environmental regulations have also stimulated interest in this field. However, information sharing is a prerequisite to effective supply chain and, compared to developed Western companies, was argued to be 10-20 years behind in China (Li and Yuan, 2009). This barrier needs to be addressed if China is going to maintain and grow its manufacturing position in the world.

The paper explores the perceptions of senior management toward green supply chains and information sharing in Chinese electronic manufacturers. Semi-structured interviews of eighteen senior managers of electronic manufactures in Jiangsu province China were conducted. Thematic analysis is applied and the findings contrasted to other research. The paper provides insight to the current status of managers’ views to information sharing and green supply chain initiatives. This allows for the potential for the initial exploratory findings to inform a deeper piece of work that could lead to optimal intervention. The paper also proposes some initial recommendation for future development in order to mitigate this barrier. Future research directions are also considered. Research limitations are delineated with regard to the non-cross sectional qualitative approach undertaken in a specific Chinese province.