Franchisor and Franchisee Relationships in the Retail Sector in China

Anne Marie Doherty, X Chen, N. Alexander

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationN/A
    Publication statusPublished - 14 Jul 2008
    Event 15th Recent Advances in Retailing and Services Science Conference - Zagreb, Croatia
    Duration: 14 Jul 200817 Jul 2008

    Conference

    Conference 15th Recent Advances in Retailing and Services Science Conference
    Period14/07/0817/07/08

    Keywords

    • retail franchising
    • relationships
    • china

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