“Foreign brands of course!”: An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands

Keyphrases

• Ethnographic Study 100%
• Foreign Brands 100%
• Clothing Brand 100%
• Image Perception 100%
• Local Clothing 66%
• Ethnographic Approach 33%
• Interpretive Approach 33%
• Country of Origin 33%
• Developing Countries 33%
• Shopping 33%
• Symbolism 33%
• Symbolic Value 33%
• Jordanian 33%
• Data Providing 33%
• Fashion Industry 33%
• Country-of-origin Image 33%
• Local Brands 33%
• Inductive Approach 33%
• Group Interviews 33%
• Brand Preference 33%
• Store Atmosphere 33%
• Store Image 33%
• Interactive Groups 33%
• Jordanian Women 33%
• Conspicuous Consumption 33%
• Women's Preferences 33%
• Status Consumption 33%
• Social Symbolism 33%

Social Sciences

• Ethnographic Study 100%
• Country of Origin 100%
• Visual Perception 100%
• Ethnographic Approach 50%
• Developing Country 50%
• Pricing 50%
• Fashion Industry 50%
• Conspicuous Consumption 50%
• Store Atmosphere 50%