Entrepreneurial Marketing Authenticity: Enactment and Practice - Profit or Passion?

Social Sciences

• authenticity 100%
• profit 86%
• marketing 80%
• ethnic group 35%
• entrepreneur 31%
• firm 26%
• constructivism 23%
• social construction 21%
• market 18%
• food 15%
• enculturation 14%
• narrative 13%
• research approach 10%
• social process 10%
• interaction 10%
• participant observation 10%
• legitimacy 8%
• social science 7%
• present 6%
• methodology 5%
• performance 5%
• literature 4%
• experience 3%