E-marketing Adoption Decision by SMEs:  A Qualitative Study

Jonathan Deacon; Paula Stephens; Ahmad  Khraiwish

E-marketing Adoption Decision by SMEs: A Qualitative Study

Jonathan Deacon, Paula Stephens, Ahmad Khraiwish

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Institutional Voids, Entrepreneurship and Small Business Development
Subtitle of host publication	Proceedings of the 2016 ISBE Conference, Paris, 26-28 Oct 2016
Publisher	Institute for Small Business Entrepreneurship (ISBE)
ISBN (Electronic)	978-1-900862-29-5
Publication status	Published - 2016
Event	Institute for Small Business and Entrepreneurship Conference 2016: Institutional Voids, Entrepreneurship and Small Business Development - Novotel Tour Eiffel, Paris, France Duration: 26 Oct 2016 → 28 Oct 2016

Conference

Conference	Institute for Small Business and Entrepreneurship Conference 2016
Abbreviated title	ISBE 2016
Country/Territory	France
City	Paris
Period	26/10/16 → 28/10/16

Keywords

e-marketing
adoption and small business

Cite this

@inproceedings{ec48d09dfdec4e918261103314dd3003,

title = "E-marketing Adoption Decision by SMEs: A Qualitative Study",

keywords = "e-marketing, adoption and small business",

author = "Jonathan Deacon and Paula Stephens and Ahmad Khraiwish",

year = "2016",

language = "English",

booktitle = "Institutional Voids, Entrepreneurship and Small Business Development",

publisher = "Institute for Small Business Entrepreneurship (ISBE)",

note = "Institute for Small Business and Entrepreneurship Conference 2016 : Institutional Voids, Entrepreneurship and Small Business Development, ISBE 2016 ; Conference date: 26-10-2016 Through 28-10-2016",

}

Deacon, J, Stephens, P & Khraiwish, A 2016, E-marketing Adoption Decision by SMEs: A Qualitative Study. in Institutional Voids, Entrepreneurship and Small Business Development: Proceedings of the 2016 ISBE Conference, Paris, 26-28 Oct 2016. Institute for Small Business Entrepreneurship (ISBE), Institute for Small Business and Entrepreneurship Conference 2016, Paris, France, 26/10/16.

E-marketing Adoption Decision by SMEs : A Qualitative Study. / Deacon, Jonathan; Stephens, Paula; Khraiwish, Ahmad .

Institutional Voids, Entrepreneurship and Small Business Development: Proceedings of the 2016 ISBE Conference, Paris, 26-28 Oct 2016. Institute for Small Business Entrepreneurship (ISBE), 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - E-marketing Adoption Decision by SMEs

T2 - Institute for Small Business and Entrepreneurship Conference 2016

AU - Deacon, Jonathan

AU - Stephens, Paula

AU - Khraiwish, Ahmad

PY - 2016

Y1 - 2016

KW - e-marketing

KW - adoption and small business

M3 - Conference contribution

BT - Institutional Voids, Entrepreneurship and Small Business Development

PB - Institute for Small Business Entrepreneurship (ISBE)

Y2 - 26 October 2016 through 28 October 2016

ER -