E-marketing Adoption Decision by SMEs: A Qualitative Study

Jonathan Deacon, Paula Stephens, Ahmad Khraiwish

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationInstitutional Voids, Entrepreneurship and Small Business Development
    Subtitle of host publicationProceedings of the 2016 ISBE Conference, Paris, 26-28 Oct 2016
    PublisherInstitute for Small Business Entrepreneurship (ISBE)
    ISBN (Electronic)978-1-900862-29-5
    Publication statusPublished - 2016
    EventInstitute for Small Business and Entrepreneurship Conference 2016: Institutional Voids, Entrepreneurship and Small Business Development - Novotel Tour Eiffel, Paris, France
    Duration: 26 Oct 201628 Oct 2016

    Conference

    ConferenceInstitute for Small Business and Entrepreneurship Conference 2016
    Abbreviated titleISBE 2016
    Country/TerritoryFrance
    CityParis
    Period26/10/1628/10/16

    Keywords

    • e-marketing
    • adoption and small business

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