Diffusion of E-marketing among Jordanian SMEs:  Adopter Categories

Jonathan Deacon; Paula Stephens; Ahmad  Khraiwish

Diffusion of E-marketing among Jordanian SMEs: Adopter Categories

Jonathan Deacon, Paula Stephens, Ahmad Khraiwish

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2017
Place of Publication	Hull
Publisher	Academy of Marketing
ISBN (Print)	978-1-5272-1271-8
Publication status	Published - 31 Aug 2017
Event	Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward - Hull University Business School, Hull, United Kingdom Duration: 3 Jul 2017 → 6 Jul 2017 Conference number: 50th

Conference

Conference	Academy of Marketing Conference 2017
Country/Territory	United Kingdom
City	Hull
Period	3/07/17 → 6/07/17

Keywords

e-marketing
SME's

Cite this

@inproceedings{7f240cff3d50458fba846a2630b9b69d,

title = "Diffusion of E-marketing among Jordanian SMEs: Adopter Categories",

keywords = "e-marketing, SME's",

author = "Jonathan Deacon and Paula Stephens and Ahmad Khraiwish",

year = "2017",

month = aug,

day = "31",

language = "English",

isbn = "978-1-5272-1271-8",

booktitle = "Proceedings of the Academy of Marketing Conference 2017",

publisher = "Academy of Marketing",

note = "Academy of Marketing Conference 2017 : Freedom Through Marketing: Looking Back, Going Forward ; Conference date: 03-07-2017 Through 06-07-2017",

}

TY - GEN

T1 - Diffusion of E-marketing among Jordanian SMEs

T2 - Academy of Marketing Conference 2017

AU - Deacon, Jonathan

AU - Stephens, Paula

AU - Khraiwish, Ahmad

N1 - Conference code: 50th

PY - 2017/8/31

Y1 - 2017/8/31

KW - e-marketing

KW - SME's

M3 - Conference contribution

SN - 978-1-5272-1271-8

BT - Proceedings of the Academy of Marketing Conference 2017

PB - Academy of Marketing

CY - Hull

Y2 - 3 July 2017 through 6 July 2017

ER -