| Original language | English |
|---|---|
| Title of host publication | Encyclopaedia of New Venture Management |
| Editors | Matt Marvel, Geoffrey Golson |
| Place of Publication | Thousand Oaks, CA |
| Publisher | SAGE Publications |
| ISBN (Print) | 978-1-41299-0813 |
| Publication status | Published - 2012 |
Contextual Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review