Contextual Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Entrepreneurial Marketing
Subtitle of host publication	A Global Perspective
Editors	Zubin Sethna, Rosalind Jones, Paul Harrigan
Publisher	Emerald Group Publishing Ltd.
Volume	1
Edition	1
ISBN (Print)	978-1781907863
Publication status	Published - 2013

Cite this

@inbook{64f39e29853b44ab88554623cfaba378,

title = "Contextual Marketing",

author = "Jonathan Deacon and Jacqueline Harris",

year = "2013",

language = "English",

isbn = "978-1781907863 ",

volume = "1",

editor = "Zubin Sethna and Jones, {Rosalind } and Paul Harrigan",

booktitle = "Entrepreneurial Marketing",

publisher = "Emerald Group Publishing Ltd.",

address = "United Kingdom",

edition = "1",

}