Contextual Marketing

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationEntrepreneurial Marketing
    Subtitle of host publicationA Global Perspective
    EditorsZubin Sethna, Rosalind Jones, Paul Harrigan
    PublisherEmerald Group Publishing Ltd.
    Volume1
    Edition1
    ISBN (Print)978-1781907863
    Publication statusPublished - 2013

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