Original language | English |
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Title of host publication | Entrepreneurial Marketing |
Subtitle of host publication | A Global Perspective |
Editors | Zubin Sethna, Rosalind Jones, Paul Harrigan |
Publisher | Emerald Group Publishing Ltd. |
Volume | 1 |
Edition | 1 |
ISBN (Print) | 978-1781907863 |
Publication status | Published - 2013 |
Contextual Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review