Original language | English |
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Title of host publication | Encyclopaedia of New Venture Management |
Editors | Matt Marvel, Geoffrey Golson |
Place of Publication | Thousand Oaks, CA |
Publisher | SAGE Publications |
ISBN (Print) | 978-1-41299-0813 |
Publication status | Published - 2012 |
Contextual Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review