Contextual Marketing

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationEncyclopaedia of New Venture Management
    EditorsMatt Marvel, Geoffrey Golson
    Place of PublicationThousand Oaks, CA
    PublisherSAGE Publications
    ISBN (Print) 978-1-41299-0813
    Publication statusPublished - 2012

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