Consumer Receptiveness to International Market Entry

Anne Marie Doherty, J Carpenter, M Moore, N Alexander

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationN/A
    Number of pages1
    Publication statusPublished - 1 Jul 2008
    Event 15th Recent Advances in Retailing and and Services Science Conference - Zagreb Croatia
    Duration: 1 Jul 20081 Jul 2008

    Conference

    Conference 15th Recent Advances in Retailing and and Services Science Conference
    Period1/07/081/07/08

    Keywords

    • consumer response to international

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