Consumer paradoxical empowerment journeys and the management of relational well-being

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Original language	English
Title of host publication	Academy of Marketing conference, 1-4 July
Place of Publication	Cardiff University
Publication status	Published - 2024
Event	Academy of Marketing Conference 2024 - Cardiff University, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024

Conference	Academy of Marketing Conference 2024
Abbreviated title	AM2024
Country/Territory	United Kingdom
City	Cardiff
Period	1/07/24 → 4/07/24

Access to Document

@inproceedings{db449600741a4be8836d0901a4e256cd,

title = "Consumer paradoxical empowerment journeys and the management of relational well-being",

author = "Sofia Christidi and Amy Yau",

year = "2024",

language = "English",

booktitle = "Academy of Marketing conference, 1-4 July",

note = "Academy of Marketing Conference 2024, AM2024 ; Conference date: 01-07-2024 Through 04-07-2024",

}