Consumer paradoxical empowerment journeys and the management of relational well-being

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing conference, 1-4 July
Place of PublicationCardiff University
Publication statusPublished - 2024
EventAcademy of Marketing Conference 2024 - Cardiff University, Cardiff, United Kingdom
Duration: 1 Jul 20244 Jul 2024


ConferenceAcademy of Marketing Conference 2024
Abbreviated titleAM2024
Country/TerritoryUnited Kingdom

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