Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

Anne Marie Doherty; J.M. Carpenter; M. Moore; N. Alexander

Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

Anne Marie Doherty, J.M. Carpenter, M. Moore, N. Alexander

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.

Original language	English
Title of host publication	N/A
Publication status	Published - 18 Apr 2012
Event	American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference - Seattle, USA Duration: 18 Apr 2012 → 21 Apr 2012

Conference

Conference	American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference
Period	18/04/12 → 21/04/12

Keywords

acculturation
consumer culture
ethnocentrism
retail

Cite this

@inproceedings{149324cb533342df985e86fbf4537159,

title = "Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture",

abstract = "Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.",

keywords = "acculturation, consumer culture, ethnocentrism, retail",

author = "Doherty, {Anne Marie} and J.M. Carpenter and M. Moore and N. Alexander",

year = "2012",

month = apr,

day = "18",

language = "English",

booktitle = "N/A",

note = " American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference ; Conference date: 18-04-2012 Through 21-04-2012",

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TY - GEN

T1 - Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

AU - Doherty, Anne Marie

AU - Carpenter, J.M.

AU - Moore, M.

AU - Alexander, N.

PY - 2012/4/18

Y1 - 2012/4/18

N2 - Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.

AB - Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.

KW - acculturation

KW - consumer culture

KW - ethnocentrism

KW - retail

M3 - Conference contribution

BT - N/A

T2 - American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference

Y2 - 18 April 2012 through 21 April 2012

ER -

Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

Abstract

Conference

Keywords

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Cite this